28 Chidlom
A Full campaign, comprising of key visuals and television commercial.
Sales materials e.g. brochures and online media.
Service
Launch Communications
Client
SC Asset
Year
2018
The insight is that when we chose to live a certain way we are rewarded with fulfilling life journeys. We can chose to be active at any age, we should chose to acknowledge who we love, and we must always put our passion into the drivers seat when it comes to having experiences in our lives that we are proud of and cherish.
Showing people in situations in their lives where passion and love take the lead was what inspired our images. A mature woman running to keep in shape and stay fit, a same sex couple that is celebrating their commitment to each other, and a ballerina that despite, the hard work and physical pains, still pursues her dream of dancing.
Below are a few examples of the outdoor media, print works as well as the brochures and digital media that were used to roll out the campaign.
The television commercial was used also in high frequency on outdoor media such as digital screens and LED media.
