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Central Embassy
Central Group planned on introducing a new premium department store, Central Embassy.
Service
Communications
Client
Central
Year
2017
Our creative idea on this project was generated from customers’ insight that the target audience required appreciation, and we, delivered our creative idea of “State of Appreciation”, where people appreciate their retail surroundings, and get appreciated by retail services at the same time.
State of Appreciation was thereafter developed into corporate identity, brand book, print advertising for magazines and newspaper, newspaper wraps, invitations for grand opening, direct mails, and OOH media e.g. billboards and MUPIs.
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