Central Phuket
The extension and refreshed look and feel of Central Phuket to become the largest and most exclusive beachfront shopping and lifestyle destination is the brief to WTD.
Service
Launch Communications
Client
CPN
Year
2018
We developed a teaser campaign which mostly focused on OOH media and large billboards, followed by the reveal of the new building and the 3 key product pillars of entertainment, dining and fashion.
The campaign uses striking bold colors and strong imagery that can communicate the brand personality and pays reflects the stunning tropical surroundings of Phuket island.
For the GRAND OPENING, we designed an invitation card as well as a project brochure that covers all upcoming events and key features of the next 4 months. The roll out included online communication on the brand owned digital asset as well as on social media. Furthermore, a print campaign using traditional media e.g. magazine advertising and press ads were created for maximum visibility.
Completed by OOH media, such as billboards, bus wraps and airport media that greets visitors upon arrival, using static imagery and the ‘brand film’ for digital screens.
