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Converse
Jack Purcell is one of converse vintage-fashion product line. Rich Sport came to WTD as they would like to have JP line introduced to Thai market as part of Converse. WTD delivered our interpretation of this work through idea of “Spirit” with the insight that only people with Converse spirit would appreciate it.
Service
Launch Communications
Client
Rich Sport
Year
2014
We developed key visuals for print advertising in magazines in total of three campaigns under the idea of SPIRIT. The kick off campaign was named pure spirit, the follow up campaign was more closely linked to the collection design, named wild spirit and the final campaign again was directly linked to the collection design and went under the name of sacred spirit
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