DrinkCo
What appears to be a simple electronic appliance is so much more to many people. You could almost call it a life-line. Having access to clean drinking water seems a fundemantal right for all citiziens however it is not always available. This is where DRINKCO as a brand plays a significant role in keeping individuals and communities healthy and refreshed.
This insight was the starting point of our design studies and has led to the outcome of showing happiness in the logo design and overall creates an energetic and ‘clean, fresh’ look for the brand.
Service
Branding
Client
TSR
Year
2020
CI
While including all of the standard tools e.g. logo design, color palette, font, graphic property and the respective systems as well as special treatments and guides; the manual further included an introduction to the brand, its purpose and how we see its role in the future.
NEW identity launch materials
1.Delivery trucks / cars in various sizes and shapes
2.Uniforms for internal and external staff
3.Jacket / premium giveaways to business partners and suppliers
4.Baseball cap
5.Premium gift / cosmetic pouch
6.Outdoor visibility (in template section of the manual covering traditional and online media)
7.Water bottle designs to promote sustainable drinking water habits, moving away from plastic bottled water.
