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First Pride
A first to market plant based product for TYSON with the ambition to become Thailand’s leading alternative meat choices.
Everything from brand CI, communication templates as well as the actual rollout campaigns were developed by WTD. Together with a strong product offering and a very engaging campaign we were able to deliver a successful launch in the Thai market.
Service
Communications
Client
TYSON
Year
2020
The materials created included, CI manual, extensive templets for SM, OOH, traditional media / print advertising, a complete guide to the sensorial library with extensive expressions and examples. TV ads, online films, KOL campaign content structures and designing the brand’s own digital assets e.g. website.
Siam media
Website
Relating Projects
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