Freeland
Wild Aid would like to campaign their work to increase the awareness of wildlife trafficking and to reduce consumption of wildlife. WTD helped them rename from Wild Aid to Freeland as the word aid frightened people at first impression, and based on the fact that “Free” is in human need.
Service
Communications
Client
Freeland
Year
2013
Furthermore, our creative suggested new a approach to Freeland by taking away guilty button pushing towards people’s minds and instead, Freeland should take into account what people had achieved in their lives to inspire them for greater good they could achieve by supporting Freeland. Moreover, we developed a key visual, applications on media e.g. light boxes, posters and magazine advertising, and web-design for “Piece of Responsibility” campaign and “I think Campaign” campaign.
