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KFC
KFC is always interested in innovative market stimulation and is ready to go beyond traditional promotional activities. This is what started the project, well-rooted in strong insights and a compelling solution to the tension.
With a large amount of bone waste that occurs from sales and with the insight that dogs love chicken bones, we have come up with the idea of recycling the leftovers and repackaging them to bring joy to our four-legged friends.
Service
Packaging
& Campaign materials
Client
Yum! Brands
Year
2023
We create packaging and campaign support focused on promoting canine well-being. In an effort to decrease the risk associated with feeding chicken bones to dogs, the Colonel urges dog owners to reconsider and opt for a 'BONE TIE' instead.
Campaign materials
Relating Projects
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