Lucaris
Ocean Glass Public Company was to relaunch Lucaris brand with the intention to create increased awareness of the first luxurious glassware. Our communicative idea was “Crystal of Modern Asia”.
Service
Communications
Client
Ocean Glass Public
Year
2015
The idea was accordingly developed into key visuals for 4 ranges / collections, food and wine pairing visuals, packaging design, product catalog, and POP materials for in-store communication. For each key visual we have selected women from different culture that match the concept and the aesthetic of the glass. We have considered fashion make up and models that tell a story on the origin and the ideas for each glass.
We also design the new 2015 brochure. Aim to elevate the Lucaris brand and create a more striking communication through a simple and modern design.
