Megabangna
Relaunching Megabangna, Thailand’s first super regional mall, included an in depth strategic approach diving deep into what the modern retail environment of today should provide and offer to consumers. It included a complete overhaul of the visual identity tools and systems starting from the inside out.
Service
Branding
Client
Ikano
Year
2017
Bringing local visual language and the Scandinavian roots into harmony by creating a warm and engaging series of images that could communicate a clear positioning : Quality Time.
Key visual
A total of three key visuals for brand communication are produced using the same principles.
1. More than one person in each image.
2. Engaging in an activity that would take place at Mega Bangna
3. Natural light / Daylight
4. Capturing a moment of “Quality Time”
5. Giving the sense of lasting impression in everyone’s lives
Mega Play Your Style
Mega PLAY your style is the first “fashion campaign” under the new brand vision of “QUALITY TIME “.
Fashion styles are a very individual and expressing this individuality can be so much fun for the whole family. Exploring and shopping with an enormous amount of variety from flagship stores together with your best friend is – time well spent.
Below:
Roll out materials. Billboard campaign, print advertising, MUPIs and other OOH media. Press advertising in newspapers, social media campaign on FB and IG as well as on the homepage of Megabangna. Support campaign items for giveaways include T-shirts and tote bags.
Mega Food
One of the annual campaigns centered on a diverse food offer at Megabangna. Showing facial expressions while see variety of food offer at Mega Bangna. “Quality time” in terms of food means that each individual or group can find the things they enjoy at Mega Bangna, no matter who you are.
Below:
Roll out materials. Billboard campaign, print advertising, muppies and other OOH media. Press advertising in newspapers.