Saladeang One
SC Asset was launching their new project, Saladaeng One. Saladaeng One is the last free-hold located on Saladaeng Road.
Service
Identity Design
Client
SC Asset
Year
2016
We generated our creative idea from the fact that everyone has that first person who came in our lives in certain status for the first time, e.g. first lover, first child, first friend. This insight was developed into our creative idea “The One That Matters”.
The idea focuses on the significance of this prime location as the last free-hold in the area. The idea was further established through Corporate Identity, Visual Identity, Stationery, Brochure, Sales Kit, Corporate Gift, Website, Print Ads, OOH, and TVC.
We also develop chocolate gift and design a shopping bag. Each piece of the chocolate could communicate the one gift that matters given by someone important and the shopping bag plays with the idea of attention to details. It closes by itself when carrying due to the pulling mechanics of the handle.
