SC Asset Communications 2022
Key visual development from concept to production and final output.
For continuous communication of various projects within the portfolio of SC ASSET a range of visuals are produced to capture the individual brand ideas as well as highlight the respective RTB’s.
Service
Communications
Client
SC Asset
Year
2021-2022
The television commercial was used also in high frequency on outdoor media such as digital screens and LED media.
SC Asset Single Detach Homes 2021
As one of the top developer in the Thai real-estate market, SC Asset has not only increased the standard for developing high-end properties, but they have also been known to lead the market with their communication approach.
The task is to build a reputation for SC Asset as a strong player in the Single Detached Homes with a very daring and conceptual visual language, heavily led by the human insights of losing your identity when you share a home. The overarching campaign slogan The You in We can be used to reflect each of the key visuals, featuring the project philosophy.
Service
Communications
Client
SC Asset
Year
2021
Campaign materials
1.One pillar KV to highlight SC Asset as a Developer for SDH portfolio
2.5 individual key visuals for each project in different pricing tiers
Out-of-home media, digital
Apart from covering traditional channels of media such as press and magazine ads a key focus is the online component of the campaign. WTD developed the project website as well as a variety of social media templates to allow for the pre-sales phase to kick off. The site hoarding was an additional brief and was separated into 2 phases one to be considered a teaser and then revealing some project details using the key visuals.
