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SCB SME Business
WTD developed a CI system and tools for the SME branches of SCB. This work had to be reflective of SCB brand yet introduce a new fresh look and feel that will appeal to the SME customers. Using graphic patterns and properties that were developed for the SCB SME business sub-brand made this task possible.
Service
Branding
Client
SCB
Year
2018
The implementations for signage in-outdoor as well as some of the interior design choices were intergraded into the CI works. Finally a more casual and more updated photographic language was introduced to better connect with the target audiences.
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