SCB Private Banking

SCB is one of Thailand’s leading bank for private banking solutions.  

Their aim is to annouce their 5-year consecutive award for Best Private Banking in Thailand from GLOBAL FINANCE (2016-2020).

With a clear understanding that the target audience is relentless when it comes to their pursuit of sucess, the Agency formulated the strategic campaign idea “Once a Winner, Always a Winner”.

With our target’s pragmatic sense, we created with 3 RTB pillars: Wide range of services, Personalised Asset allocation, and Extensive business solutions with value added advisory.  

In order to break clutter, WTD used the symbolic of a graceful creature to communicate that even while you are resting, SCB will yield your investment.