Gas Station of the Future
WTD, after leading several workshops, then developed all of the concept boards and first ideas of executions in order to build the prototype sites.
Service
Gas station concepts
Client
Shell Malaysia
Year
2017
Gateway To Social Enterprise.
Inspire Change.
INSPIRE CHANGE is about stimulating people to do great things, big or small. Our ideas are to set examples through design and services, making Shell the role model that Inspires Change.
A mix between technology and nature living side by side. The environment has to communicate CURATION. All product messages are selected and shared based on the concept of wanting to inspire people to change their point of views about retail and the planet that we live on. Give them new ideas on how to live a meaningful life.
My Comfort Zone.
All Senses.
ALL SENSES directly links to our human senses. We, as humans, experience our world through our senses; that is why we aim to deliver a sensorial experience in the retail space. The overall mood and tone may be subtle, yet distinct, comforting, and harmonious.
The environment that we are looking to create within this concept is perhaps best described as : SOFTER WORLD. The use of natural defused light and the focus on relaxing soft and harmonious color schemes as well as inviting materials and more rounded shapes delivers a personal and comfortable shopping experiences.
Beautiful Journey Starts With Us.
Leaving With A Smile.
LEAVING WITH A SMILE was the project’s core idea and a SERVICE DESIGN concept. Clear directions on where to go and what to find were derived. Everything must be friendly and easy to navigate. The staff is cheerful and super helpful like what everyone wants for their perfect road trips.
We want our visitors to have a great and uplifting experience facilitated through clear and fun signage in a bold and color accented space, keeping them in a good mood or even putting them into one. The space should guide users with ease and efficiency to get everything they need for their best road trips ever.
Phase 2
Zen Haven – Purest
Shell’s project for the gas station of the future was realized to it’s fullest in phase 2.
This phase really places the gas station experience far into the future, combining technology, community based activities and design that is sustainable.
