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Sop Moei Arts
With a very rich history, a magical story of its beginnings, the outstanding efforts to keep an ancient weaving tradition alive, while sustaining income for hilltribes - it was also time to bring the brand into the modern century.
Service
Branding
Client
Sop Moei Arts
Year
2020
Our work included a complete look at re-branding including logo refreshment as well as developing a toolbox that will be effective in the online environments. The challenge was shifting the brand into a digital and e-commerce platform while understanding their team’s limited resource and aligning the new identities to the physical space for optimal visibility.
1. Storefront signage
2. Shopping bags
3. Hang tags
4. Wrapping paper
5. Social media appearance
6. Gift packaging
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