TSR
As one of the strongest providers of clean water solutions, TSR is a very well-establishedbrand locally with an aim to go international. With plans to expand their business as a top importer of high-quality foreign electronics, they felt it was time to create a new identity that was reflective of these goals.
This is what has led us to the the design expression visible in the logo mark itself of having water ripples that start small and disperses out infinitely.
Service
Branding
Client
TSR
Year
2020
CI
The completed guidebook to the brand included the philosophy that has been behind TSR and outlining a clear vision for the future and the next generations’ ambitions to grow not only the business but also the people that work with the company and their well-being.
The sections for the tools e.g., logo design have extensive usage guidelines including animations for online medium. There is a large section on applications that illustrate precisely how the rollout of the new identity can be executed e.g., outdoor signage, internal and external communication, and more.
NEW identity launch materials
1.Logo design and graphic property applied to stationery and office supplies.
2.Staff pass cards
3.Annual reports
4.Office interior design concepts that are fully utilizing WTD toolbox including our color palettes, logo design inspirations, graphic wall treatments and even lighting references.
