Yoma Beer
The brand has long enjoyed popularity in the Myanmar market however was considered a low tier alternative to lager beer and less distinct in its taste story.
The Challenge was low trial. The TASTE OF NATURE campaign was launched to feature a very clear taste profile while establishing credibility through its origin and brewing expertise.
With a full campaign that included key visuals, a brand film, trade materials and online assets, the nationwide rollout generated clear response to intent for trial as well as clear positioning (carefree & nature) and taste story.
Service
Communications
Client
Carlsburg
Myanmar
Year
2020
Yoma Key Visuals
The images feature our product in the context of nature communicating the origin of thename YOMA (mountain in Burmese language), pure and fresh from the mountains – the taste of nature.
Aligned with a new packaging design for the entire range of YOMA, this was a complete refresh of the brand image and all photography assets.
Campaign materials
1.Outdoor billboards in various sizes promoting the taste of nature
2.Traditional & Modern trade instore materials such as shelf wobblers and shelf talkers
3.Outdoor media in form of bus stop, house walls/ fences and MUPIs
4.Digital templates for social media and owned assets as well as traditional on-trade items e.g. posters and tent cards for promotions
5.The film focused on supporting the clear message of its origin, natural ingredients, and brewing credentials, establishing the taste of nature message.
The television commercial was used also in high frequency on outdoor media such as digital screens and LED media.
Bumpers & Myanmar Versions
Covid VDO for Yoma
